our beginnings stem from, a love story
a love story
When we began our revival, we promised to tell the untold story of De Tomaso. We are honoured to share the story of where our legacy began. Our story is a love story. It’s the story of a great romance between Alejandro de Tomaso and his soulmate and business partner, Isabelle.
Throughout her life, Isabelle defied expectations from friends, family and foes; forging her own path and pursuing her passion of racing. She raced with the men, both in America and ultimately in Europe, where she met, married and raced with Alejandro.
In order to pay proper homage, we have not only named our new P72 homologation prototipo after her, but have also created a short film titled, Meet ‘Isabelle’. Our P72 not only takes the spirit of Italy, Argentina, and America, but honours her spirit as well and recognizes her role in our history.
Being both a female racing driver and powerful business woman, Isabelle was a pioneer for her era – and her spirit now lives on through Carmen Jorda, as both share a similar, unique spirit and story.
De Tomaso Welcomes Carmen Jorda
We are pleased to announce that Carmen Jorda has officially joined the De Tomaso family as a factory Development and Scuderia De Tomaso Racing Driver.
Carmen Jorda, racer and fashion icon, along with her De Tomaso team will bring back the romance to automotive.
A story about defying expectations, defying critics and forging one’s own path to break the status quo. To become part of something bigger than just oneself.
“From the outset, Carmen’s energy fully aligned with that of our team and her unique skillset has proven complimentary to our development programmes. When deciding to pay homage to Isabelle and communicate her untold story, there was unquestionably no other person who embodied the core traits, spirit and talents of Isabelle than Carmen. We are proud to welcome her as part of our growing family and her role will continue to expand over the coming years.” - Ryan Berris, CEO/CMO - De Tomaso Automobili
“I am incredibly grateful to join the De Tomaso family. It feels like a dream. The De Tomaso brand has such a storied history and I am truly honoured to carry on the inspiring spirit of Isabelle. Our shared passion and genuine vision has created a once-in-a-lifetime opportunity to bring the romance back to automotive, both on the road and track. We have a momentous journey ahead as we continue to write the next chapters of De Tomaso and automotive history.” - Carmen Jordá, Factory Development & Racing Driver - De Tomaso Automobili
A series of short films were commissioned in order to pay proper tribute to Isabelle, whilst introducing our new family member, Carmen Jorda, who will help carry her spirit.