In the summer of 2019, at the Goodwood Festival of Speed, a legend stirred after two decades of silence. De Tomaso, a name rooted in automotive history, stood ready for rebirth. Beneath a veil of baby-blue silk, our first concept shimmered—its flowing lines hinting at a story yet to unfold.
Five years earlier, in 2014, CEO Norman Choi had dared to reclaim the marque, setting out to restore its faded glory. Our design team spent years in the archives, studying every detail, driven to forge a future as bold as it was true to our roots.
On that day, the silk fell away, unveiling the P72—a seamless fusion of the past and present. This was more than a return; it was a call to those who cherish the rare poetry of analogue beauty, a tribute to De Tomaso’s storied legacy. As the crowd’s excitement filled the air, we knew: the journey had only just begun.